Content marketing is definitely a very important aspect of the marketing field. There are studies that reveal that as much as 88 percent of the total marketers are planning to add content marketing to their business plan from 2018 onwards – because, that is how important it has become. Without wasting anymore words and spaces, let us understand what exactly content marketing even means and how it may prove to be beneficial to promote your product and services online. Let us begin.
Content marketing is that kind of marketing that involves the creation of sharable materials like blogs, articles, videos, infographics, case studies, white papers or any other sort of social media posts. How is it really different from other types of marketing methodologies? Well, other marketing strategies lie direct approach and brand marketing involve more explicit promotion of the brand, but content marketing is intended towards generating interest in the product or service, using some helpful, innovative information that is designed to portray your expertise and solve what problem the customer is facing. It highlights what you are capable of.
Now, the real question – why does content marketing leave the impression that it does? Read along:
In case of content marketing, the rule is simple – it states that you tell well, you sell well. What are the audiences really looking for? They are looking for answers to their questions in the most authentic manner, without the entire sales-y tactics. You need to demonstrate your brand’s story in the best possible way, and avoid being boastful.
Content marketing is one of the best ways to build your expert reputation. When you receive positive responses about your content marketing pieces, the trust they instill in you simple grows. You now become a valuable resource to them, and your follower base will increase.
When you are posting relevant content on a regular basis, you are keeping your audiences interested. For example if you post a question on Facebook or Twitter, and someone in your followers responds to it, it means that the prospective or potential customer has tried to reach out to you. This just means that they have given an opportunity to you to deepen you relationship with the customer and if everything goes well, you could turn this opportunity into a sales conversion.